THE basic facts of the case seem clear—and as dramatic as any performance of Prokofiev’s “Ivan the Terrible”. Sergei Filin, the Bolshoi ballet’s artistic director, arrived home shortly before midnight on January 17th. A masked man emerged from the shadows and flung sulphuric acid in his face. A car-park attendant tried to wash away the acid with snow. But it was too late. Mr Filin’s face and eyes had been badly burned. He is now recuperating in a German hospital.
Making sense of this horrific assault is tricky. One school of thought blames artistic squabbles. The Bolshoi has seen several nasty incidents. Mr Filin’s tyres have been slashed and his e-mail hacked. In the past, needles have been inserted into costumes and broken glass into the tips of ballet shoes. A dead cat has been tossed onto the stage in lieu of flowers and an alarm clock set off during a quiet scene. Ballet is not for sissies.
A second school focuses on money and power. Scalpers have made wodges from buying and selling tickets—perhaps with inside help. Bigwigs use their muscle to get their pretty daughters jobs as ballerinas. A lavish renovation of the Bolshoi theatre suffered epic delays and went wildly over-budget.
A third school focuses on sex. The ballet is a hothouse of passion and intrigue. Anastasia Volochkova, a former prima ballerina, once called it a “big brothel”. Two years ago Gennady Yanin, a ballet director, resigned when pictures of him engaged in gay sex appeared online. The heterosexual Mr Filin is so good-looking that men and women alike are infatuated with him.
All this is gripping stuff, but what does any of it have to do with business? Why is Schumpeter, whose subject is people in suits, fussing about people in tights? One answer is that peculiar institutions can tell us a lot about more run-of-the-mill ones. And dysfunction is more common in the business world than you might think. Clayton Christensen, of Harvard Business School, says that he has been struck, at alumni reunions, by how many of his fellow HBS graduates and Rhodes scholars had made a mess of their lives. Jeff Skilling, for example, had gone from making $100m a year as boss of Enron to a federal prison.
A quick glance around any office suggests that dark passions lurk everywhere. Gossip and back-stabbing are rife. (Schumpeter could tell you a thing or two about his editor.) In all companies, bosses wield power, which tends to corrupt. One delightful study shows that giving people power makes them more likely to cheat at games. It also makes them keener to suggest harsh punishments for others who are caught cheating.
All these problems are evergreen. However, three modern trends are making them worse. The first is the enthusiasm for rewarding employees for performance. This is driven by the reasonable insight that paying everyone the same spurs no one to excel. Alas, paying for performance can also have perverse consequences. Banks that pay big bonuses for big profits give traders an incentive to take big risks. Institutions that reward relative performance (ie, did you perform better than your colleagues?) encourage unscrupulous co-workers to sabotage each other. Dancers at the Bolshoi are paid primarily according to the amount of time they spend on stage, so an understudy may not be completely heartbroken if the lead ballerina breaks an ankle.
The second is the economic downturn. Towers Watson, a consultancy, says it has created a class of “trauma organisations” that must take drastic measures to survive. Staff at such companies tend to be pessimistic and cliquish—they huddle together for comfort in the storm. Even in non-traumatised companies, many workers resent having to work harder for stagnant pay. Towers Watson reports that only 44% of British workers have confidence in their leaders.
The third trend is the rise of knowledge-intensive companies that run on “economies of ideas” rather than economies of scale. These companies are all hungry for the best and brightest: for the brilliant pharmacologist who can create a blockbuster drug, for the extraordinary investment banker who can engineer an industry-changing merger or for the razor-sharp accountant who can shave millions off a firm’s tax bill.
The need to hire the best means firms have to put up with prima donnas. That has costs. Talent-driven firms can be torn apart by feuds or rendered dysfunctional by egocentric behaviour: clever people are as clever at finding reasons to argue with each other as they are at thinking up new ideas.
Stars can burn you
A creative environment can often be a toxic one. You may have noticed that films about Hollywood always show beautiful people doing ugly things to each other. One assumes that the directors and screenwriters know whereof they speak. Outside Tinseltown, too, some of the most toxic companies have also been some of the most creative. Enron was once revered for revolutionising the energy business. Lehman Brothers was regarded as the smartest of the smart.
Steve Jobs, the founder of Apple, was a genius. He was also “frequently obnoxious, rude, selfish and nasty to other people”, according to Walter Isaacson, his biographer. He crushed rivals who stood in his path. He enjoyed humiliating people who were less than A-players. He once stormed into a meeting with suppliers and bellowed that they were “fucking dickless assholes”. Joe Nocera, a journalist, commented on his “almost wilful lack of tact”. But this very abrasiveness was essential to Apple’s success—it kept the company passenger-free and relentlessly focused on producing the next big thing. As the poet John Dryden once put it: “Great wits are sure to madness near allied/And thin partitions do their bounds divide.”
Schumpeter
Of businessmen and ballerinas
슘페터
기업가와 발레리나의 유사점
Lessons from the Bolshoi brouhaha
볼쇼이 소동으로 부터의 교훈
THE basic facts of the case seem clear—and as dramatic as any performance of Prokofiev’s “Ivan the Terrible”. Sergei Filin, the Bolshoi ballet’s artistic director, arrived home shortly before midnight on January 17th. A masked man emerged from the shadows and flung sulphuric acid in his face. A car-park attendant tried to wash away the acid with snow. But it was too late. Mr Filin’s face and eyes had been badly burned. He is now recuperating in a German hospital.
그 사건의 기본적 사실은 명백한 것처럼 보인다. 프로코피에프의 "러시아 최초의 짜르 이반"의 어느 장면처럼 극적이기도 하다. 볼쇼이 발레의 예술 감독인 세르게이 필린은 1월 17일 자정 바로 전에 집에 도착하였다. 그림자로 부터 나타난 마스크한 남자가 그의 얼굴에 황산을 뿌렸다. 주차장 관리 요원이 눈으로 황산을 씻어내리려 했다. 그러나 너무 늦었다. 필린씨의 얼굴과 눈은 심하게 화상을 입었다. 그는 현재 독일의 병원에서 회복 중에 있다.
brouhaha:소동
fling: 던지다.
recuperate: 회복하다.
Making sense of this horrific assault is tricky. One school of thought blames artistic squabbles. The Bolshoi has seen several nasty incidents. Mr Filin’s tyres have been slashed and his e-mail hacked. In the past, needles have been inserted into costumes and broken glass into the tips of ballet shoes. A dead cat has been tossed onto the stage in lieu of flowers and an alarm clock set off during a quiet scene. Ballet is not for sissies.
이런 끔찍한 공격은 정당화되기 어렵다. 첫번째 원인은 공연과 관련한 다툼을 원인으로 돌리기도 한다. 볼쇼이는 몇몇 끔찍한 사고를 목격했다. 필린씨의 타이어가 긋기를 당하기도 했고 그의 이메일이 해킹되기도 했다. 과거에는 바늘을 의상속으로 넣기도 했고, 깨진 유리를 발레신발에 넣기도 했다. 죽은 고양이가 꽃이 있는 무대에 던져지기도 했고 조용한 장면중에 알람시계가 울리기도 했다. 발레는 계집애 같은 사내에게는 맞지 않다.
lieu: 장소
A second school focuses on money and power. Scalpers have made wodges from buying and selling tickets—perhaps with inside help. Bigwigs use their muscle to get their pretty daughters jobs as ballerinas. A lavish renovation of the Bolshoi theatre suffered epic delays and went wildly over-budget.
두 번째 이유는 돈과 권력에 중점을 둔다. 암표상은 티켓을 사고 파는 과정에서 많은 돈을 번다. 아마도 내부의 도움으로. 실세는 그들의 영향력을 이용하여 그들의 예쁜 딸을 발레리나로 만들기도 한다. 볼쇼이 극장의 사치스러운 리노베이션은 공연을 연기하고 과도한 예산지출을 하게 하기도 한다.
Scalper: 암표상, 중매인
wodge:뭉치
lavish : 사치스러운
A third school focuses on sex. The ballet is a hothouse of passion and intrigue. Anastasia Volochkova, a former prima ballerina, once called it a “big brothel”. Two years ago Gennady Yanin, a ballet director, resigned when pictures of him engaged in gay sex appeared online. The heterosexual Mr Filin is so good-looking that men and women alike are infatuated with him.
세번째 이유는 섹스이다. 발레는 열정과 흥미로움의 온실이다. 전 프리마 발레리나였던 아나스타샤 볼로치코바는 그것을 한 때 " 거대한 사창가"라고 불렀다. 2년전 발레 감독 제나디 야닌은 온라인에서 게이섹스에 참가한 사진이 올려졌을 때 사임했다. 이성애자인 필린씨는 너무 잘 생겨서 남자와 여자 똑같이 그를 좋아했다.
infatuated:빠져있다.
All this is gripping stuff, but what does any of it have to do with business? Why is Schumpeter, whose subject is people in suits, fussing about people in tights? One answer is that peculiar institutions can tell us a lot about more run-of-the-mill ones. And dysfunction is more common in the business world than you might think. Clayton Christensen, of Harvard Business School, says that he has been struck, at alumni reunions, by how many of his fellow HBS graduates and Rhodes scholars had made a mess of their lives. Jeff Skilling, for example, had gone from making $100m a year as boss of Enron to a federal prison.
이 모든 것이 이목을 끄는 재료이다. 그러나 그러한 것들이 사업과 무슨 연관이 있을까? 정장을 사람과 타이츠를 입은 사람에 대한 소동을 다루는 슘페터가 왜 다루는 것일까? 그 대답의 하나는 특정한 기관이 평범한 기관에 대해 많은 이야기를 해 줄 수 있기 때문이다. 그리고 기업세계에서 제대로 기능하지 못하는 것이 당신이 생각하는 것 보다 많다. 하버드 경영대학원의 클레이톤 크리스텐젠은 동문회 모임에서 얼마나 많은 하버드 경영대 졸업생들과 로드 장학생들이 그들의 인생이 잘못 풀렸는 지를 보고 깜짝 놀랐다고 말한다. 예를 들어 제프 스킬링은 엔론의 사장으로 1년에 1억불을 벌었지만 연방 교도소에 수감되었다.
gripping: 사로잡는
fussing:소란
run-of-the-mill:평범한
A quick glance around any office suggests that dark passions lurk everywhere. Gossip and back-stabbing are rife. (Schumpeter could tell you a thing or two about his editor.) In all companies, bosses wield power, which tends to corrupt. One delightful study shows that giving people power makes them more likely to cheat at games. It also makes them keener to suggest harsh punishments for others who are caught cheating.
어떤 사무실을 대충 둘러보면 문제거리는 어디에나 도사리고 있다. 가십거리와 험담은 널리 퍼져있다.(슘페터도 편집장에 대해 한 두 마디 할 수 있다.) 모든 회사에서 사장은 부패할 수 있는 권력을 행사한다. 한 재미있는 사례는 사람에게 권력을 주는 것이 그들을 좀 더 게임에서 속일 수 있게 만든다는 사실을 보여준다. 그것은 또한 그들이 속임수가 적발된 사람에게는 더 엄한 처벌을 하게 만든다.
lurk:도사리다.
back-stabbing:험담하다.
rife:널리 퍼져있다.
wield:행사하다.
delightful: 재미있는, 매우 기쁜, 즐거운, 몹시 유쾌한; <사람·성격이> 매혹적인, 귀염성 있는
All these problems are evergreen. However, three modern trends are making them worse. The first is the enthusiasm for rewarding employees for performance. This is driven by the reasonable insight that paying everyone the same spurs no one to excel. Alas, paying for performance can also have perverse consequences. Banks that pay big bonuses for big profits give traders an incentive to take big risks. Institutions that reward relative performance (ie, did you perform better than your colleagues?) encourage unscrupulous co-workers to sabotage each other. Dancers at the Bolshoi are paid primarily according to the amount of time they spend on stage, so an understudy may not be completely heartbroken if the lead ballerina breaks an ankle.
이 모든 문제는 오래 계속된다. 그러나 세 가지 현대적 흐름은 그들을 더 악화시키고 있다. 첫번째는 종업원의 성과에 대해 보상하려는 열정이다. 이것은 모두에게 똑 같이 지급하는 것은 어느 누구도 뛰어나지 못하게 만든다는 합리적인 통찰력에 의해 기인했다. 아.. 성과에 대해 지급하는 것은 비뚤어진 결과를 또한 가져올 수도 있다. 트레이더가 이익이 클 때, 큰 보너스를 지급받는 은행은 큰 위험을 취하려는 경향이 있다. 상대성과로 보상을 지급하는 기관은 (당신은 동료보다 더 성과가 많은가?)부도덕하게 동료에게 방해행위를 하게 만든다. 볼쇼이의 댄서들은 주로 무대에서의 공연 시간에 따라 급여가 지급되기 때문에 주연 발레리나의 발목이 부러졌을 때 대역배우는 완전히 비통해 하지 않을 수도 있다.
perverse: 비뚤어진
unscrupulous:부도덕한
sabotage:방해행위
understudy:대역 배우
heartbroken:비통해하다.
The second is the economic downturn. Towers Watson, a consultancy, says it has created a class of “trauma organisations” that must take drastic measures to survive. Staff at such companies tend to be pessimistic and cliquish—they huddle together for comfort in the storm. Even in non-traumatised companies, many workers resent having to work harder for stagnant pay. Towers Watson reports that only 44% of British workers have confidence in their leaders.
두번째는 경제적 불황이다. 컨설팅사인 타워스 왓슨사는 생존을 위해 반드시 가져야 할 극적인 측정치인 "트라우마 조직"의 범주를 만들었다고 말했다. 그러한 회사의 직원들은 염세적이고 배타적인 경향이 있다. 그들은 폭풍속에서 안전을 위해 떼 지어 몰린다. 심지어 트라우마가 없는 기업에서도 많은 노동자들은 고정 급여하에서 힘든 일을 하지 않으려고 한다. 타워스 왓슨은 단지 영국 노동자의 44%만이 그들의 지도자에 대해 확신을 가지고 있다고 보도 했다.
cliquish: 도당의, 파벌적인; 배타적인(cliquey)
huddle : 서로 밀다[떼 지어 몰리다]
The third trend is the rise of knowledge-intensive companies that run on “economies of ideas” rather than economies of scale. These companies are all hungry for the best and brightest: for the brilliant pharmacologist who can create a blockbuster drug, for the extraordinary investment banker who can engineer an industry-changing merger or for the razor-sharp accountant who can shave millions off a firm’s tax bill.
세번째 흐름은 규모의 경제 보다는 아이디어의 경제를 운영하는 지식집약 회사의 등장이다. 이러한 회사들은 최고이면서 명석한 사람들을 고용하려고 혈안이 되어있다. 블록버스터 신약을 개발하고자 하는 야심찬 약리학자, 산업에 변화를 줄 수 있는 기업인수를 추구하는 특출한 투자 은행가 또는 기업의 수백만 세금 청구서를 없애버릴 수 있는 예리한 회계사.
pharmacologist:약리학자
The need to hire the best means firms have to put up with prima donnas. That has costs. Talent-driven firms can be torn apart by feuds or rendered dysfunctional by egocentric behaviour: clever people are as clever at finding reasons to argue with each other as they are at thinking up new ideas.
최고의 사람을 고용하고자 하는 필요는 프리마돈나를 인내 해야 만 한다. 그것은 비용을 가지고 있다. 재능위주의 기업은 불화로 분열되거나 이기적인 행동에 의해 부작용이 올 수 있다. 현명한 사람은 새로운 아이디어를 찾아내는 데 유능한 만큼 서로 상대방과 논쟁하며 싸울 수 있는 이유를 찾아내는 데에도 유능하다.
feud:불화
Stars can burn you
스타는 당신을 불태울 수 있다.
A creative environment can often be a toxic one. You may have noticed that films about Hollywood always show beautiful people doing ugly things to each other. One assumes that the directors and screenwriters know whereof they speak. Outside Tinseltown, too, some of the most toxic companies have also been some of the most creative. Enron was once revered for revolutionising the energy business. Lehman Brothers was regarded as the smartest of the smart.
창의적인 환경은 종종 독이 될 수도 있다. 당신은 헐리우드 영화가 항상 멋진 사람들이 서로 해서는 안되는 행동을 하는 것을 볼 수도 있다. 감독과 대본작가는 어디에서 그들이 말해야 하는 지를 안다고 가정한다. 외부의 틴셀타운 역시 가장 독성이 높은 회사중의 하나이지만 가장 창의적인 회사에 속한다. 엔론은 에너지 사업을 혁명화시킨 것으로 한 때 존경받았다. 리만 브러더스는 스마트한 회사중에서 제일 스마트한 회사로 간주되기도 했었다.
whereof :그것에 관하여
Steve Jobs, the founder of Apple, was a genius. He was also “frequently obnoxious, rude, selfish and nasty to other people”, according to Walter Isaacson, his biographer. He crushed rivals who stood in his path. He enjoyed humiliating people who were less than A-players. He once stormed into a meeting with suppliers and bellowed that they were “fucking dickless assholes”. Joe Nocera, a journalist, commented on his “almost wilful lack of tact”. But this very abrasiveness was essential to Apple’s success—it kept the company passenger-free and relentlessly focused on producing the next big thing. As the poet John Dryden once put it: “Great wits are sure to madness near allied/And thin partitions do their bounds divide.”
애플의 창업자 스티브 잡은 천재였다. 그는 종종 불쾌한 행동을 하고, 무례하고, 이기적이고 다른 사람에게는 고약한 성격이었다고 스티브잡의 자서전을 쓴 월터 이삭슨은 말한다. 그는 그의 길에 방해가 되는 라이벌을 뭉개버렸다. 그는 일류능력이 없는 사람들을 경멸하기도 했다. 그는 한 때 공급자와의 회의에 갑자기 달려가 그들에게 "지랄같고 엿같은 명청한 자식"이라고 고함치기도 했다. 저널리스트 조 노세라는 "거의 눈치도 없는 고의"라고 논평했다. 그러나 바로 이러한 불쾌함이 애플의 성공에 필수적이었다. 그것이 회사로 하여금 고객의 수준을 넘어 다음 세대의 상품을 만드는 데 무자비하게 몰두하게 하였다. 시인 존 드라이던이 한 때 말했다: "위대한 기지는 확실히 광기에 도달하는 것이고, 그리고 조그마한 구분은 그들의 본성을 분리시킨다"
bellow:고함쳤다.
wilful:고의적인
tact: 요령, 눈치, 재치
abrasiveness:불쾌함.